Artplan Artplan
A dreamers.gr company
More about this work

Little white lies

Client
Etna
Category
Integrated media
Industry
Retail

Who has never been happy with a compliment to a home item that was a great bargain?

This is the concept of Liquida ETNA’s humorous campaign signed by Artplan.

With little white lies told by the main character, who gives a “tour” of their living room to the guests, the film shows that the furniture and decorative objects purchased at Liquida Etna have quality and affordable prices, and that they can be easily confused with internationally renowned products.

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